From 2018 with the hunger to innovate
Discover more about EatFirst's story and meet the team.
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Our story
Expansion to Germany
We have launched our offering in Germany
Rebranding to EatFirst and expansion to United Kingdom
We rebranded Order-In to EatFirst and internationalized our product and offering. We launched as the first market London in the United Kingdom.
Focus on Australia
Due to Covid-19 we decided to focus all our energy on Order-In in Australia. In addition, we merged the B2B Food Group with Order-In. Consequently we shut down / excited Caterwings, Lemoncat and Monbanquet.
Acquisition of Monbanquet
The B2B Food Group acquires Monbanquet
Aquisition of Lemoncat
The B2B Food Group acquires Lemoncat.
Acquisition of Order-In and Caterwings
B2B Food Group takes over Order-In, the market leader in Australia, and Caterwings.
B2B Food Group is born
Adrian Frenzel founded the B2B Food Group, driven by the desire to improve the quality of food served at work with an innovative tech solution
Meet the team
Adrian Frenzel
Before founding EatFirst, Adrian has been the Co-CEO of HelloFresh US and Chief Operations Officer of Rocket Internet. Prior to that, he was COO of EPIC Companies, ProSiebenSat.1’s Berlin based incubator. Adrian started his career at McKinsey working across the globe on Operation topics as Engagement manager. Adrian is living with his wife and 2 kids in the heart of Berlin.
Christoper Chaaya
Christoper joined EatFirst in 2019 as Country Manager. Prior to this, he worked as a Management Consultant for Bain & Company. He experienced the consumer goods corporate environment as well by working at P&G. He graduated with honors in Industrial Engineering & Product Innovation at Politecnico di Torino.
Markus Albert
Before being EatFirst’s Australian Managing Director, Markus covered the role of Operation Manager at Hellofresh AU. Previously he had experienced the Investment Banking sector at Credit Suisse and Lehman Brothers. He only later joined the startup ecosystem by founding & managing INCENT Corporate Services in Berlin before moving to Australia
